Across the migrations I've audited (n=42 in the last three years), the average site loses 32% of organic traffic in the first 90 days post-redesign — because SEO was never scoped in at the design stage. I scope design and SEO together, with CRO woven into every decision.
// 01 · Why it matters
The average redesign loses a third of its organic traffic because design, build, and migration get scoped as three separate jobs. They're one job — if any piece is missing, the redesign fails.
Conversion-led design — layout, hierarchy, and copy structure measured in revenue, not taste.
Built in your CMS with a performance budget enforced on real user data.
The migration safety net — so launch day doesn't cost you the traffic you built.
// 02 · What you're buying
I came to design through SEO, not the other way around — which means I've spent years watching beautiful redesigns quietly bleed the traffic someone else spent years earning. That changes how you work.
// 03 · Tier by tier
The migration safety net scales with the organic traffic you have to lose.
// 04 · Process
What actually happens, week by week. Phases overlap on purpose — design reviews start while builds run.
WK 1 · Discover
Traffic + conversion baseline, sitemap, URL map, redirect plan drafted before any build.
WK 2–3 · Design
Design system, then templates — home, service page, case study — reviewed against conversion goals.
WK 4–5 · Build
Built in your CMS, editor experience tested with your content team before launch.
WK 6 · Launch
Redirect tests, launch, 90 days of GSC monitoring for the 32% surprise.
// 05 · Deliverables
Every build ships everything below — quotes never have surprise line items.
// What clients say
“Lorem ipsum dolor sit amet, consectetur adipiscing elit — sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
“Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.”
“Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.”
// 06 · Pricing
Every build includes the migration safety net. Conversion design is woven in, not a line item.
One high-stakes page — launch, offer, or campaign.
Service businesses and personal brands up to 10 templates.
Existing organic traffic that cannot be lost in the move.
Migrating with existing rankings? Start with the $18K+ shape — the safety net is the point.
// 07 · Add-ons
Available with any build above. Quoted as one-time additions.
Custom half-day on SEO fundamentals, GEO, n8n, or content systems — built around your team's real work, not slides.
Single-screen exec dashboard wired to GA4, GSC, and your CRM. Yours forever.
One end-to-end automation built, deployed to your n8n, and documented for handoff.
For founders and heads of marketing. Bring whatever's on fire — recorded for your team.
// Ready to rebuild it?
Show me the current site and what it’s failing to do — I’ll come back within 48 hours with scope, timeline, and a number.
// Ready to scope it?
Tell me where you are, where you want to go, and which lane fits — I’ll come back with a plan within 48 hours.