On a typical B2B blog, six of every eight monthly posts never rank — published on a calendar, not a system. A content system decides what to write before anyone writes, reviews with the right experts, and measures every piece back to revenue.
// 01 · Why a system
Six of every eight posts on a typical B2B blog never rank — published on a schedule, not decided into existence. A system decides, ships, and measures; a team that can only publish has a calendar.
A scoring rubric for every brief: opportunity size, brand fit, search intent, SEO vulnerability, internal capacity.
The pipeline from brief to publish, with explicit review: expert names, patterns, and AI assistance where it actually helps.
The exec dashboard: five numbers your CEO can read in 30 seconds, traceable from publish date to attributable revenue.
// 02 · What you're buying
I've written for 8M-click publishers and for one-person affiliate sites, and the constant is the same: the teams that win aren't the ones that write the most — they're the ones that decide the best. That's a system, and it's buildable.
// 03 · Tier by tier
Pilot proves it, Engine runs it, System Build hands it to your team.
// 04 · The honest comparison
// 05 · Process
After week four the system runs on cadence — pieces ship, decay surfaces, the dashboard updates.
WK 1 · Audit
Every existing page gets a keep / refresh / kill call, plus expertise mapping.
WK 2 · System
Scoring rubric, topic taxonomy, and the review pipeline built into your tools.
WK 3 · Pilot
Pieces through the full pipeline — briefs scored, drafted, expert-reviewed, shipped.
WK 4 · Cadence
Queue runs without me, dashboard live, refresh queue automated.
// 06 · Deliverables
Every content engagement ships everything below — quotes never have surprise line items.
// What clients say
“Lorem ipsum dolor sit amet, consectetur adipiscing elit — sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
“Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.”
“Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.”
// 07 · Pricing
Pilot first if you're unsure — it converts to Engine with the setup fee credited.
Four pieces through the full pipeline. Prove the system.
Eight pieces a month, system installed, editor capacity yours.
I build the full system in your team's hands — then leave.
YMYL verticals (health, finance, legal) include expert-review sourcing.
// 08 · Add-ons
Available with any engagement above. Quoted as one-time additions.
Custom half-day on SEO fundamentals, GEO, n8n, or content systems — built around your team's real work, not slides.
I write the JD and the scoring rubric, then sit on first-round panels for your SEO or content hire.
One end-to-end automation built, deployed to your n8n, and documented for handoff.
For past clients off-retainer. One-day deep dive, fresh roadmap, async follow-up.
For founders and heads of marketing. Bring whatever's on fire — recorded for your team.
// Ready to build the system?
Tell me your vertical and who has to sign off on the words — I’ll come back within 48 hours with a first month of topics.
// Ready to scope it?
Tell me where you are, where you want to go, and which lane fits — I’ll come back with a plan within 48 hours.