Roughly 90% of pages get zero traffic from Google — not because the writing is bad, but because nobody decided whether the piece could win before the brief was written. Strategy is that deciding layer: a quarterly roadmap your team can actually execute, with kill criteria for everything that isn’t working.
// 01 · Why strategy
Most pages lose before they are written — nobody decided whether they could win. Strategy is that deciding layer: diagnose, prioritize, operate. A decision system your team runs every week, not a document.
Baseline everything before deciding anything — traffic, revenue attribution, competitive position.
A scored backlog, not a wish list. Every initiative rated on impact, effort, and capacity.
The cadence that keeps it alive — weekly standup, monthly readout, quarterly refocus.
// 02 · What you're buying
Most roadmaps are written to impress the room, not to ship. I've sat on both sides — agency decks that sounded brilliant and died in a quarter, and boring, scored backlogs that quietly grew revenue. I write the second kind.
// 03 · Tier by tier
The Sprint, Fractional, and Advisory tiers compared line by line — same 30-day build, different level of ongoing help.
// 04 · Timeline
Weeks one to four are the build. After that it's an operating cadence that runs every week for as long as we work together.
WK 1 · Audit
Baseline traffic, revenue attribution, and competitive position. Ten days of nobody guessing.
WK 2 · Model
Topic taxonomy + scoring against opportunity, effort, and capacity.
WK 3 · Plan
The 90-day roadmap — scored, sequenced, and staffed against real hours.
WK 4 · Run
Weekly standup, dashboard live, and the cadence running without me.
// 05 · Deliverables
Every SEO Strategy engagement ships everything below — quotes never have surprise line items.
// What clients say
“Lorem ipsum dolor sit amet, consectetur adipiscing elit — sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
“Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.”
“Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.”
// 06 · Pricing
Pick by how much ongoing help you want. Every option starts with the same 30-day build.
The 30-day build — then your team runs it.
The sprint, plus I stay on the cadence with your team.
You have a team — keep the strategy honest.
Retainers are 12-month engagements — strategy compounds, and I staff for the year. One-off sprints have no commitment.
// 07 · Add-ons
Available with any engagement above. Quoted as one-time additions.
Custom half-day on SEO fundamentals, GEO, n8n, or content systems — built around your team's real work, not slides.
One end-to-end automation built, deployed to your n8n, and documented for handoff.
For past clients off-retainer. One-day deep dive, fresh roadmap, async follow-up.
For founders and heads of marketing. Bring whatever's on fire — recorded for your team.
I write the JD and the scoring rubric, then sit on first-round panels for your SEO or content hire. Already included on Fractional.
// Ready to build the roadmap?
Tell me what you sell and where growth has stalled — I’ll come back within 48 hours with the first quarter mapped out.
// Ready to scope it?
Tell me where you are, where you want to go, and which lane fits — I’ll come back with a plan within 48 hours.