An audit that ends in a to-do list, not a PDF.

The average SEO audit is a 90-page PDF that dies in a shared drive. Mine ends as a prioritized action list in your project tool — every finding scored on impact + effort, walked through live, owners assigned before I leave the call.

3×
Findings shipped vs. typical audit
Scored + walkthrough handoff

// 01 · Why an audit

Why your organic surface needs all three lenses.

Most sites bleed traffic in a lane nobody is watching. Technical, content, authority — a fix in any one stalls without the other two, and guessing at which is the expensive way to find out.

01

Technical

Can Google (and the LLMs) actually crawl, render and understand your site?

  • Indexation + render audit
  • Schema + GEO
  • Internal linking gaps
02

Content

Is what you already have ranking — and is it fighting itself?

  • Cannibalization + decay
  • Intent mismatches
  • AI snippet candidates
03

Authority

Does the wider web — and the models trained on it — trust you?

  • Backlink profile
  • LLM citation baselines
  • Digital PR gaps

// 02 · What you're buying

You're buying my judgment, not a PDF.

I've inherited enough dusty 90-page audit PDFs to know the failure mode isn't bad findings — it's good findings with no owner, no score, and no path into the sprint. So I changed what an audit ends with.

  • Evidence over opinion. Every finding ships with the affected URLs, the data, and the fix — engineering never has to take my word for it.
  • Scored, not vibes. Impact × effort on every line item. The top ten get done; a fix list of 200 gets ignored.
  • Done means assigned. The audit ends when owners are named on the walkthrough call — not when the doc is sent.
Drop a photo — you at a whiteboard, a screen-share in progress, or a walkthrough call.

// 03 · Tier by tier

What's actually included.

The same audit spine at three depths — pick by site size, not by budget alone.

Starter
Standard
Enterprise
Site size
<500 URLs
500–10K URLs
10K+ URLs
Technical crawl
Content audit
Top 50 URLs
Every URL
Every URL
Authority + backlinks
Competitor analysis
3–5 domains
3–5 domains
GEO baseline
Programmatic templates
YMYL / E-E-A-T check
Walkthrough
60 min
90 min + scoring
90 min, multi-team
Post-delivery support
30-day Slack

// 04 · The honest comparison

How this differs from a typical audit.

The typical audit
What this is
Format
90-page PDF in a shared drive
Action list in your project tool
Prioritization
"High / medium / low" gut calls
Impact × effort score on every item
Ownership
"The client will figure it out"
Owners assigned on the walkthrough call
AI & GEO
Not covered
LLM citation baseline included
Follow-through
Invoice, then silence
30-day question window after handoff

// 05 · Process

Twelve days, four milestones.

Fixed scope, fixed calendar. You always know where we are.

Phase
DAY 1
DAYS 2–7
DAYS 8–11
DAY 12
KickoffScope + goals
Kickoff call
CrawlData grind
Full crawl + inventory
SynthesisScore + prioritize
Prioritize + build list
WalkthroughHandoff
Live + owners
Comms30 days
Mid-sprint ping day 4 · everything lands in your project tool · 30-day question window after
CheckpointsWhere we sync
Kickoff call
Mid-point ping
Data landed
Owners assigned

Day 1 · Kickoff

Access, goals, KPIs, constraints. One call, then I disappear.

Days 2–7 · Crawl

Full crawl, render checks, content inventory, authority mapping.

Days 8–11 · Synthesis

Prioritize, score, package. Everything lands in your project tool.

Day 12 · Walkthrough

Live walkthrough, Q&A, handoff. Owners assigned before we hang up.

// 06 · Deliverables

What you walk away with.

Every SEO audit ships everything below — quotes never have surprise line items.

01

Prioritized action list

Impact × effort
02

Technical findings doc

Evidence + fixes
03

Content inventory

Keep · refresh · kill
04

GEO baseline report

Citation · prompt
05

Walkthrough recording

Yours to keep
06

Question window

30 days · Slack

// What clients say

Don't take my word for it.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Client NamePlaceholder · Replace with a real review

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

// 07 · Pricing

Three audit shapes.

Pick by site size. All three include the walkthrough call.

Starter
$3,500fixed

Brand sites and smaller e-commerce (<500 URLs).

  • Technical crawl
  • Content audit (top 50 URLs)
  • Action list + Notion handoff
  • 60-min walkthrough
  • Priority-scored quick wins
Book starter →
Most popular
Standard
$7,500fixed

Mid-market content sites and SaaS, 500–10K URLs.

  • Everything in Starter
  • Full content audit (all URLs)
  • Authority + backlink deep-dive
  • Competitor analysis (3–5 domains)
  • GEO baseline (ChatGPT / Claude / Perplexity)
  • 90-min walkthrough + scoring session
Book standard →
Enterprise
$15K+scoped

Large publishers and YMYL sites, 10K+ URLs.

  • Everything in Standard
  • Programmatic template review
  • YMYL / E-E-A-T compliance check
  • Editorial process audit
  • Multi-team ownership (eng + editorial)
  • 30-day Slack support window
Talk scope →

Larger sites get more depth on programmatic templates and authority.

// 08 · Add-ons

Optional bolt-ons.

Available with any audit above — most are booked after the walkthrough, once the findings are in.

Team workshop (half-day)

$3,500

Custom half-day on SEO fundamentals, GEO, n8n, or content systems — built around your team's real work, not slides.

Hiring rubric + interview loop

$4,200

I write the JD and the scoring rubric, then sit on first-round panels for your SEO or content hire.

n8n workflow build

$2,800

One end-to-end automation built, deployed to your n8n, and documented for handoff.

Looker / GA4 dashboard

$3,200

Single-screen exec dashboard wired to GA4, GSC, and your CRM. Yours forever.

Quarterly strategy review

$2,500

For past clients off-retainer. One-day deep dive, fresh roadmap, async follow-up.

Office hours (90 min)

$375

For founders and heads of marketing. Bring whatever's on fire — recorded for your team.

// Ready to find what’s broken?

Audits start with a free 30-minute call.

Send me the domain and what you think is wrong — I’ll come back within 48 hours with what I can already see and what it would take to fix.

Yerain Abreu

// Ready to scope it?

Most engagements start with a free 30-minute call.

Tell me where you are, where you want to go, and which lane fits — I’ll come back with a plan within 48 hours.

Yerain Abreu